Friday, May 30, 2014

An Afternoon with Heston Blumenthal

Last week, I had the opportunity to attend the launch of Heston's new product line for Coles. 
I got to meet Heston Blumenthal!

It was a sunny day out at the Bennelong Lawn, Botanical Gardens.


There were a number of bloggers and people at the launch. It was a public event. 

The launch started with a group of Heston lookalikes singing.


Check out his menu for the day!


I had the pleasure to taste Heston's food range for Coles. All the ingredients used at the launch can be found at Coles.

  



Kendra Banks, GM of Coles Brand and Customer Insights started the launch officially.


Heston gave a speech and shared with us on how his creation came about and so on.
This one tip that he gave was "to use SALT to help combine your mince into a patty, you do not need to use egg or breadcrumbs. SALT will help you do that".

After that, Heston had a short photoshoot...


Then we bloggers had the opportunity to casually interview and take a photo with Heston at the Media stand. 


Thanks to Thrive PR, we went away with a bag of goodies - Heston for Coles products.
 

Thanks Stephanie from Thrive PR. 

If you're interested, you can get Heston's range at Coles! His products will look like this.

Have a great Friday! :)

3 comments:

Oriol said...

Hi,

We've recently launched the site myTaste.sg, where users can search through thousands of recipes from Singaporean and Asian food sites and blogs. We noticed that you have a lot of delicious recipes on your blog and we would like to suggest you have a look at our site: http://www.mytaste.sg/.

If you want to add your food blog to the list and have your recipes indexed on myTaste.com, all you have to do is follow these instructions: http://www.mytaste.sg/jiarubokepaihangbang.

Hopefully your food blog will be up there in the top!

Kind regards,
- myTaste.sg

Helen (Grab Your Fork) said...

Interesting tip on the salt in patties. Will have to test that next time!

Passionate Mae said...

helen: definitely!
Oriol: thanks!